Finding the truth in content has become more of a challenge today, than ever. Many people look to the media, news, articles, social feeds, newspapers, blogs and many other sources to find the facts, however have noticed that many of the facts are just blatantly false. Today, many journalists have come under fire for writing untruthful content, which has damaged personal reputations, businesses, religions, nations and non-profit organizations to name a few.

According to Bill Kovach and Tom Rosenstiel, in their book, “The Elements of Journalism”, they explain journalistic truth as,

a process that begins with the professional discipline of assembling and verifying facts. Then journalists try to convey a fair and reliable account of their meaning, subject to further investigation.

This is reputable journalism, the type of investigation and reporting that journalism was created to do. At Proof, we have established a way to bring credibility back to journalists, truthful news back to the people, and monetary incentives to those who bring honesty back to the world. Chris Young and Luigi D’Onorio DeMeo, founders of Proof envisioned a new type of global editorial system, where people are incentivized with tokens to vote on the facts in content.

Proof is a community-based online platform where you can submit content and receive a response with respect to the truthfulness of the content. For instance, a questionable article gets submitted to Proof for validation, within seconds, our community of voters are immediately alerted. The community, which consists of a large diverse group of people, who have expressed an interest in the subject of the article, read the article, research the facts and subsequently vote that the article is “mostly true” or “mostly false”. To substantiate the research they have done, they put up a monetary vote, with no minimum and no maximum value.

Proof does not change, modify or alter in anyway the outcome of a vote. The vote is entirely based on the community, better known as the crowd. Proof looks to the wisdom of crowds for the answer. According to well-known author, James Surowiecki, the wisdom of the crowds is,

a scientifically supported method of decision making that says when a large group of people from diverse populations are incentivized to make a decision about something, the median score of the group’s decision will do better than 91% of the people by themselves. Essentially, the median score of the group is a much better predictor of outcomes when compared to individuals, including those individuals who are in the know.

The wisdom of the crowds was uniquely studied in 1907 by Sir Francis Galton, who was both an English Explorer and Scientist. He focused his research on human intelligence, eugenics and the standards of measurement. In the Wisdom of the Crowds, James Surowiecki, wrote about Sir Francis Galton’s ox study. This study gathered 787 villagers to guess the weight of an ox. Not one of them got the correct answer, but when Galton averaged their guesses, he arrived at an extremely close estimate. When groups of people pool their abilities to show collective intelligence, they perform more effectively than any individual alone. When using collective intelligence, the correct answer will almost always surface.

Crowd wisdom is most effective when it adheres to these four elements: (1) diversity, (2) aggregation (3) independence and (4) decentralization. Proof relied on all four of these elements, to create an algorithm for successful outputs. In most studies, collective wisdom almost always wins!

Proof is working hard to release its alpha version in Q4 of 2018. For more information on becoming part of the Proof Community, visit the website at and sign-up for our updates, news and events.

Because Truth Matters!

Surowiecki, James, The Wisdom of Crowds Why the Many Are Smarter than the Few and How Collective Wisdom Shapes Business, Economies, Societies, and Nations (New York: Doubleday and Company, 2004)