Because Truth Matters
Proof’s community will lead the frontier in the battle against untruthful content. We are building a platform which leverages the wisdom of the crowds to establish truth.
Where It All Began
While researching blockchain technologies and its possibilities, Luigi and Chris envisioned a new type of editorial system, where people (referred to as Voters) are incentivized to vote on the truthfulness of content. Both founders, spending the majority of their careers studying market behavior as practitioners and academics, quickly recognized that the wisdom of crowds and the shared economy can be used to assist in uncovering truth in content.
Proof is, at its most basic core, a market based platform using the wisdom of crowds, a shared economy, well designed incentives, applied microeconomic theories and a strong governance system to create a unique, inexpensive and scalable solution to solve society’s problem of untruthful content.
Proof is currently in development with its alpha version coming to the market in Q4 2018.
Proof is an online platform where a community is incentivized to submit, research and vote on the truthfulness of content.
This is Proof
Proof is being developed for multiple users (community members) who can engage and receive incentives for their work. There are three community member roles within the Proof ecosystem: Submitters, who provide us content that they believe is questionable and are relying on our community to vote on the factual content of the article. Readers come to the platform because they value vetted content and the experience of the community’s proprietary news analytics. The final community member role is the Voter, who reviews and votes on content as part of a larger community driven effort to ascertain facts. Each of these members are incentivized towards good behavior and some of which are paid for their work.
By leveraging various concepts, including blockchain, cryptographic schemes and applied microeconomics, Proof was conceptualized to secure access to truthful content in text, video and photographic form.
We believe people equipped with the truth will improve the world.
The Need for Proof
In the mid-1990’s, the common held belief was that the internet would democratize the creation and distribution of content supported by a new advertising model. While this did occur, what many failed to anticipate was that there may be a need for a global editorial system, built with the same industrial scaling capabilities of the publishing tools themselves. In many ways, content has been weaponized by people, groups, publishers and countries for purposes of generating clicks, destroying personalities, modifying elections, or lying for the sake of self-interest.
The Wisdom of the Crowds
The wisdom of crowds is also referred to as collective intelligence. Under the appropriate conditions aggregated individual decisions provide highly reliable judgments which over time are greater than any one individual by themselves. Since its early adoption in economics, the wisdom of crowds has been utilized in political science, sociology, psychology and other disciplines to solve simple to complex problems.
Partnered with Reflective Ventures
Reflective Ventures has partnered with Proof and has committed a seed investment to build out the Proof ecosystem.
The Proof Team
Christopher W. Young
As co-founder of a startup my role is, well, undefined. My daily task is to help build our Proof community, to understand what excites them about the platform, or what can be enhanced. Read More
Some people may call this role, strategic marketing, others may call it strategy. At the core of my responsibility is to understand our users and to work with our product management team to build the best community experience possible. Additionally, part of my role, wearing my economics hat, is to work with our economic advisory team to ensure we have the best voting mechanism possible and to always be in front of the changing science in this area. Prior to Proof I wore many hats, and some I still do so. I am professor of business ethics at Rutgers Business School where I enjoy working with young minds as they think about their careers and choices they make in business. Feel free to look at my LInkedIn profile if you would like to learn more.
Luigi D’Onorio DeMeo
For the past eight (8) years, I held various positions including my role as a Trader at Citigroup, specializing in equity securities and credit derivatives. Read More
My passion for financial markets led to a deep interest and appreciation into crypto-assets and cryptoeconomic protocols. I view this technology as having the ability to fix what is broke with the internet and building Proof is part of that mission.
As a Co-founder of Proof, my role is to help set the vision and path for the product and to work with the team to build the best community possible. My promise is to never compromise on quality and to always remember why we are building Proof.
As the Director of Marketing at Proof, I will be focusing on engaging and growing our new community members. Prior to my role at Proof, I held various positions in both sales and marketing driving corporate growth, innovation and great relationships. Read More
I believe that the ‘power of positivity’ has proven to be, not only a key to my success, but the driving force behind it. Throughout my career, I am humbled to have received such accolades as Top Sales Producer, True Professional of the Year and Employee of the Year, while also earning the reputation of being a “Straight Shooter” by my friends, peers and colleagues.
Having a genuine interest in the blockchain technology, and my passion for truth, I knew that Proof would be the perfect fit. Since graduating with a Political Science Degree from Montclair State University, I have attended Graduate Courses on Education and have earned my Certified Fraud Examiners Certification.
Paolo D’Onorio DeMeo
Prior to my role as the Chief Technology Officer at Proof, I was a senior full stack developer having led teams with various flagship projects such as EUDAT, EOSC-hub, Human Brain and SeaDataCloud. Read More
For more than fifteen years, I have built applications in the distributed cloud to ease access and processing of big data. A fan of virtual infrastructure, blockchain systems, containers and micro services, ansible and REST APIs backends, I am always striving to find the zen in coding.
Most recently, I worked on a project building an automated crypto trading algorithm that led to a deeper appreciation for blockchain technology. Ethereum and solidity based smart contracts excite me and it is my belief that there is a potential to change how people interact and think about trust.
Because Truth Matters